What Is a CRM System?

Are you a business person? Have you been wondering just what CRM stands for and how,exactly,it works for a business. Well, if so, then let’s find out.

Customer relationship management (CRM) is a business management system that places the focus on meeting the needs of your customers. It does this by using advanced technologies to organize, automate and integrate the marketing, sales and customer service components of your business. Lets look briefly at how ti works. Let’s meet Jeff. Not too long ago Jeff began his new business, and while things may have started out slow it wasn’t long before Jeff developed a strong following and began to build his customer base. Having already heard about some of the benefits in implementing CRM into someone elses business, Jeff decided to do just that and bring on a team that would help move his business on to the next level.

This included a marketing team, a sales department and a staff member dedicated to customer support. After getting a marketing strategy in place, Jeff began noticing the benefits almost immediately. By being able to see what leads were generated from each campaign, he was able to better understand the success (or failures) of his market approach, and by tracking the revenue generated from the leads in these campaigns, Jeff was able to calculate rather than speculate his marketing success.

As soon as the leads were generated they were immediately passed off to Jeff’s sales department. With a CRM application integrated into your business, you now have built in automation processes that graduate the steps in a sales cycle to get your teams organized and efficient. So, as your company begins to expand and diversify a CRM application will do the same. i.e. It will help your business continue on the road to success. A quality CRM application will help maintain the most important and valuable information about your customers and itt’s always tailored to fit the needs of your business organization giving you exactly what you need to know about the people you’re working with.

A customer service application helps to make sure that all of your customer’s needs and concerns are taken care of. Lets lookj at an example. Jeff’s support team just received a call about a broken bottle upon delivery. All of these issues are logged into the CRM’s database where they are easily monitored and maintained. And just in case your business has any processes that involve you having to be out of the office, no worries. A good quality CRM application is fully equipped to be able to access from any device including cell phones and tablets. This mobility allows for you to update and make changes in real time, to keep everyone in your team on the same page.

So, hopefully you ca nsee that a CRM application is more than just software; rather it is a key to your business solution.

It gives you the marketing tools that you need to help organize your sales process, and make sure that your customer’s needs are always met, all intelligently linked in one system. Whether installed on your own servers or accessed through the cloud, the flexibility is there for you to begin a new focus on your business. So the next time somebody asked you- What is CRM? You can tell them. It’s my customers, it’s the relationships I’ve built with them and how I manage my business to make sure that they remain in the center of everything that I do. That’s what CRM is. For more information about this and other business matters please visit www.businessport.net

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